PURPOSE
Recruiting a digital campaign manager with the right combination of social media experience and marketing skills will require a comprehensive screening process. This hiring kit from TechRepublic Premium provides an adjustable framework your business can use to find the right person for the job.

From the hiring kit:

DUTIES AND RESPONSIBILITIES [MODIFY THE LIST TO MATCH YOUR REQUIREMENTS]

The digital campaign manager will:

• Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs and monitoring the competition.
• Plan and execute all web, SEO/SEM, database marketing, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Supervise the execution, monitoring and measurement of marketing campaigns and their success.
• Ensure campaign implementation follows organizational guidelines.