Recruiting a marketing manager with the right combination of experience and proven skill will require a comprehensive screening process.

This hiring kit from TechRepublic Premium can give your enterprise a head start toward finding your ideal candidate.

From the hiring kit:

INTRODUCTION

Just because an organization objectively produces the best product on the market or provides superior service for its customers does not mean that it is also guaranteed success. In a crowded and global marketplace, organizations have to stay a cut above the competition with an effective marketing and branding strategy.

SALARY RANGE

According to Salary.com, the salary for a marketing manager in the United States ranges from about $47,000 per year to around $105,000 per year. The average salary in that range is approximately $70,000 per year.

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

Advanced communication skills are essential to success. A marketing manager’s strategy must be able to communicate brand identity and image to customers and competitors. In addition, the marketing manager must communicate the ‘what’, ‘how’ and ‘why’ of their marketing strategy to all levels of the organization. An effective branding and marketing strategy is only effective if everyone in the organization is on board and following the plan.